What is a BLEED?

Bleed is an essential part of the printing process. It can take the look of your brand from “beginnner” to “elite”. Take a look at any printed materials close to where you are right now. You can probably see some junk mail, a poster, greeting card or even a photograph in which the ink goes all the way to the edge of the sheet. When done correctly, a bleed eliminates the white, unprinted edge that can happen when a design is improperly set up.

Take a look at the rack cards below. You can see where the crop marks indicate where to trim the piece. The front of the card shows a 1/8” bleed on all sides. This is the minimum bleed you need for print production. Now take a look at the back of the card. The crop marks are in the same position, but the design does not have a bleed. This means that many, if not all, of the cards will show unprinted edges.

Adobe InDesign and Illustrator allow you to designate a bleed area when creating a new document. Other design/of- fice programs require you to add the bleed to the overall size of the document: 8.75” x 11.25”, for example, will give you a letter-sized sheet with a .125” (1/8”) bleed on all four sides. Be sure to keep all essential text and images within .25” of the trim area.

What is a BLEED?
What is a BLEED?
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Why Send PDFs?

Why Send PDFs'S?
Why Send PDFs's?

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Envelope Sizes

Envelope Sizes
Envelope Sizes

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Quik Print Standard Ink Colors

Quik Print maintains several "standard" PMS ink colors, shown below. These particular ink colors are pre-mixed by the press department and sever to provide our customers with a selection of inks which cost less than mixing a random PMS color.

Standard Ink Colors

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Computer monitors emit color as RGB (red, green, blue) light. Although all colors of the visible spectrum can be produced by merging red, green and blue light, monitors are capable of displaying only a limited gamut (i.e., range) of the visible spectrum.


CMYK versus RBG color spectrum

Whereas monitors emit light, inked paper absorbs or reflects specific wavelengths. Cyan, magenta and yellow pigments serve as filters, subtracting varying degrees of red, green and blue from white light to produce a selective gamut of spectral colors. Like monitors, printing inks also produce a color gamut that is only a subset of the visible spectrum, although the range is not the same for both. Consequently, the same art displayed on a computer monitor may not match to that printed in a publication. Also, because printing processes such as offset lithography use CMYK (cyan, magenta, yellow, black) inks, digital art must be converted to CMYK color for print. Some printers prefer digital art files be supplied in the RGB color space with ICC profiles attached. Images can then be converted to the CMYK color space by the printer using color management methods that honor profiles if present; this helps preserve the best possible detail and vibrancy.


Additive Colors

Red,Green,Blue - Additive colors

Subtractive Colors

Cyan,Magenta,Yellow - Subtractive colors


Some printers may prefer your files be delivered in RGB with ICC profiles attached, as this allows the printer to use color management methods when converting to CMYK. Other printers may prefer your files in the CMYK (Cyan/Magenta/Yellow/Black) mode, as this is the mode required for the printing process. If an RGB (Red/Green/Blue) file is submitted, it must be converted to CMYK for print.


It can sometimes be difficult to visualize the reason for color shift in color space conversion. The best way to see the color differences between the CMYK and RGB color spaces is to look at a color gamut comparison chart. The chart to the left plots the visible color spectrum as the large "horse shoe" area, and within this is a plot of the CMYK colors, and the RGB colors. You can see that in some areas the RGB color space is "outside" that of the CMYK space. It is these colors that will be affected by a conversion from RGB to CMYK.


Desktop scanners & color space

Most desktop scanners, digital cameras, and video capture systems save files as RGB and the conversion of RGB files to CMYK can be done in many ways (see how to convert RGB to CMYK). RGB converts to only CMY directly. However, when printing, we must add black ink and in doing so must cut back on some color. The Undercolor Removal (UCR) setup will help control this ratio so that a maximum ink density for the four colors will be 300% when printing on a coated paper stock.



Spot colors

Digital art that is comprised of spot colors (e.g., special colors: any colors that are not CMYK process colors), generally require conversion to the CMYK color space to enable file use. Because color gamut's for spot color libraries, such as those associated with the Pantone Matching System (PMS), usually extend beyond the ranges of the CMYK color gamut, some spot colors may not be represented effectively using CMYK process inks.




Image Halftones

In offset lithography, the density of CMYK inks can not be varied in continuous fashion across an image, so a range is produced by means of halftoning. In halftoning, translucent CMYK ink dots of variable size are printed in overlapping grids. Grids are placed at different angles for each of the ink colors. Smaller halftone dots absorb less light; thus, as a result of an increase in the amount of reflected light, apparent density is decreased and the object appears lighter.



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About Us

Quality–our mission from day one.


We've remained true to our original vision from day one. Founded in 1963 in Wichita, Kansas, Quik Print offered high quality printing at faster turnarounds than ever before in our industry
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