Blog

Why Investing in Existing Customers Pays Off Let’s face it: Most marketing budgets are tight. Where should you prioritize your direct mail or email marketing dollars when funds are limited? On engaging your existing customers! While attracting new clients is essential for growth and to counteract attrition, your current customers offer the highest return on investment. Here are five key reasons why this is so.

Are fewer people responding to your direct mail pieces? Maybe it’s because they’ve seen the same or similar design multiple times. It could be time to try something new. Here are five simple ideas to improve your marketing and get more people interested in your offers again.

While we all know that personalizing your direct mail pieces can improve marketing results, the process can seem intimidating. What do you need to watch for? How can you make sure nothing goes wrong? Here are five tips for getting started on the right foot.