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The United States Postal Service (USPS) has announced a postage rate increase that will take effect on July 12, 2026.

Want your marketing to resonate? Send relevant, targeted messaging. Nothing lands flatter than a marketing pitch that is completely off the mark. But creating targeted messaging requires reliable data. Where do you get it? Here are five proven data sources to consider.

Trade shows represent a significant investment for most businesses, but the returns can be exceptional when done right. With hundreds of exhibitors competing for attention during a typical weekend event, standing out requires careful planning and creative execution. Here's how to ensure your next trade show appearance delivers real results.

In a mailbox full of standard postcards and plain envelopes, texture wins. Weight wins. Shine wins. If you want your printed piece to get noticed, opened, and remembered, embellishments aren't just nice to have. They're your competitive advantage.

Just as homes accumulate clutter requiring periodic purging and updating, marketing libraries need decluttering and refreshing, too. Design trends change. Markets change. Customer priorities evolve. As a result, that brochure from two years ago can start to look outdated pretty quickly. That postcard with the now-discontinued product in the background undermines credibility. Copy reflecting customer priorities from last year no longer resonates today.

There's a common assumption floating around marketing circles that print is on its way out. Why bother with a postcard when you can send an email in seconds? It's a fair question, but the numbers tell a very different story. Direct mail isn't just surviving in the digital age; it's actively pushing people online and turning browsers into buyers.