Skip to Content

Blog

5/31/25

The Power of Gratitude: Saying "Thank You" to Your Donors

As a nonprofit, you know that donors are the lifeblood of your mission. That’s why saying “thank you” is not just courteous. It is vital. It strengthens relationships, encourages future giving, and helps you and your mission thrive. Let’s look at five ways to say “thank you” to your donors, not just during special events but at all times of the year.
Read More
5/15/25

5 Ways Color Benefits Your Marketing

When it comes to using color, many people tend to think exclusively in terms of images. However, marketers increasingly recognize the value of color in text and other messaging areas. For instance, color can highlight phone numbers, payment information, discounts, and critical points in marketing materials that make them more impactful and actionable. Let’s look at five practical ways to add color to your text and messaging areas to improve your marketing.
Read More
5/8/25

3 Things to Help Bring a Stale Mailing List Back to Life.

Direct mail marketing remains a powerful tool in the marketer’s arsenal, boasting high engagement rates and a tangible connection with consumers. However, the effectiveness of direct mail campaigns largely depends on the quality of your mailing list. A stale or outdated list can lead to wasted resources, low response rates, and missed opportunities. Let’s look at how you can freshen up your direct mail list and keep it generating the best results for you.
Read More
5/1/25

Exciting and Memorable Ways to Promote Trade Show Events

After the dip in in-person trade show attendance following the pandemic, trade shows are experiencing a resurgence. In fact, according to event management company CVENT, spring in-person attendance at its events was 34% higher in 2023 than the previous year. Here are three “out of the box” ideas for promoting attendance at your next trade show booth or live event.
Read More
4/24/25

Crafting Copy that Converts: Details Matter

When selling a product or service, the words you choose matter. It is not just what you say but how you say it. Whether you're fine-tuning a direct mail headline or crafting the subject line for an email, making subtle tweaks can make a huge difference.
Read More