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Have you ever browsed a website and then soon afterward started seeing the brand’s name everywhere? A relevant ad pops up in your social media feed. A colorful postcard shows up in your mailbox. You begin receiving helpful product- or service-focused emails. If so, then congratulations! You’ve experienced drip marketing in action.

Like a great salesperson, marketing copy must move your audience to action. This is the case regardless of channel—direct mail, email, in-store or exterior signage, or social media. Not a writer? That’s okay! These simple tricks can get you started. Let’s take a look at five copywriting principles that will get your audience’s attention and motivate them to act:

As a nonprofit, you know that donors are the lifeblood of your mission. That’s why saying “thank you” is not just courteous. It is vital. It strengthens relationships, encourages future giving, and helps you and your mission thrive. Let’s look at five ways to say “thank you” to your donors, not just during special events but at all times of the year.

Many businesses mistakenly think their marketing efforts should take a backseat as summer arrives. It's when people go on vacations, schools break for summer, and overall activity seems to slow down. Rather than pulling back, however, savvy marketers see the summer as an opportunity to ramp up. Why? Let’s take a look.

When it comes to using color, many people tend to think exclusively in terms of images. However, marketers increasingly recognize the value of color in text and other messaging areas. For instance, color can highlight phone numbers, payment information, discounts, and critical points in marketing materials that make them more impactful and actionable. Let’s look at five practical ways to add color to your text and messaging areas to improve your marketing.

Direct mail marketing remains a powerful tool in the marketer’s arsenal, boasting high engagement rates and a tangible connection with consumers. However, the effectiveness of direct mail campaigns largely depends on the quality of your mailing list. A stale or outdated list can lead to wasted resources, low response rates, and missed opportunities. Let’s look at how you can freshen up your direct mail list and keep it generating the best results for you.